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Evidence Guide: BSBMKG536 - Develop strategies to monetise digital engagement

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG536 - Develop strategies to monetise digital engagement

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse the digital channel to be monetised

  1. Identify and evaluate the opportunities for paid, owned or earned customer engagement
  2. Audit prior experience with channel monetary transactions, where applicable
  3. Identify existing barriers to streamlined transactions for digital users
  4. Prepare key observable and measurable criterion for successful channel monetisation, in line with organisational strategies
  5. Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
Identify and evaluate the opportunities for paid, owned or earned customer engagement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Audit prior experience with channel monetary transactions, where applicable

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify existing barriers to streamlined transactions for digital users

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare key observable and measurable criterion for successful channel monetisation, in line with organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create design interventions

  1. Assess digital processes for reliability and customer trust
  2. Define the features and digital applications required to enable transactions
  3. Specify authentication and security requirements to secure transactions, in accordance with organisational policies and procedures
  4. Model the digital customer engagement to select points-of-sale and closure in line with organisational strategies
Assess digital processes for reliability and customer trust

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define the features and digital applications required to enable transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specify authentication and security requirements to secure transactions, in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Model the digital customer engagement to select points-of-sale and closure in line with organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and implement tools and technologies

  1. Negotiate with financial institutions to establish effective processing parameters in line with task requirements and organisational strategies
  2. Evaluate and select payment processing tools and technologies
  3. Identify and evaluate reliability of systems for the collection and analysis of transaction data
  4. Ensure tools, technologies and applications are tested and activated within identified performance parameters
Negotiate with financial institutions to establish effective processing parameters in line with task requirements and organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select payment processing tools and technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and evaluate reliability of systems for the collection and analysis of transaction data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure tools, technologies and applications are tested and activated within identified performance parameters

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and evaluate performance

  1. Conduct review of performance with a financial analytics service in accordance with organisational strategies
  2. Track transaction metrics using suitable technologies
  3. Monitor and identify gaps in performance against requirements and adjust as necessary
  4. Evaluate and report on monetisation effectiveness to relevant personnel in appropriate format
Conduct review of performance with a financial analytics service in accordance with organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Track transaction metrics using suitable technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and identify gaps in performance against requirements and adjust as necessary

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and report on monetisation effectiveness to relevant personnel in appropriate format

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge